72.8% of people add products to their online shopping carts but fail to complete their purchase. This is known as an ‘Abandoned Cart’.
In the majority of cases this is not due to an issue with the price or any perceived lack of value but is simple caused by some external distraction.
So, you could be leaving thousands of dollars on the table by simply failing to follow up with customers who failed to complete the checkout process.
Unfortunately, there is no built-in way to do this with WooCommerce. However, there are many third-party services available. These can either be very pricey (charging an extra 3% on the transaction fee!) or are simply unreliable.
The best option is to use your preferred CRM (InfusionSoft, ActiveCampaign, GetDrip, etc.) and the magic of WordPress.
Let’s take a look at what you need to build this powerful marketing automation sequence.
The Tools You Need
WooCommerce – powers 42% of all ecommerce stores
WPFusion – integrates your CRM with WooCommerce
WPFusion Abanoned Cart Tracking Add-On – automatically add customers to your CRM when they start the checkout process.
Your CRM Of Choice – choose from one of fifteen supported CRMs!
The Marketing Automation Sequence
This is the scenario we want to create:
- A prospective customer arrives at your store and adds a product to their shopping cart.
- They click on the checkout button and start filling out their details and add (at least) their email address.
- If they do not complete the checkout process within one hour they receive an email reminding them to complete the purchase.
Here’s a infographic that shows how the automation will work:
To get this setup and running we first need to configure the tagging mechanism in WPFusion.
If you haven’t already install and activate the WPFusion plugin and the ‘Abandoned Cart’ add-on.
Navigate to Settings -> WP Fusion
And click on the ‘Addons’ tab:
First, we need to sync first_name, last_name, and user_email fields for the plugin to work properly. Navigate to the ‘Contact Fields’ tab.
Tick the checkbox next to the fields and choose the corresponding field from your CRM (you may need to Resynchronize via the ‘Setup’ tab if these have been recently created in your CRM) and then save the changes.
Go back to the ‘Addons’ tab and choose a tag to apply when the user begins the checkout process. We will use, simply ‘abandoned cart’.
Don’t forget to click on ‘Save Changes’
Now let’s take a look at the magic of WPFusion on our checkout page:
Start the checkout process and add my name and email:
Check my CRM and the subscriber is instantly added and tagged…awesome!
The exact steps you take next will depend on which CRM tool you are using. In this example I’m going to use Active Campaign:
Create a ‘New Automation’ and start from scratch:
The contact will start the automation when a tag is added:
The tag is called ‘abandoned cart’ (if this is not already in your CRM you will need to add it first).
First, we want to add a ‘Wait’ action:
That lasts for one hour:
The next action is an ‘If/Else’:
And split the IF the tag ‘abandoned cart’ exists:
And the final action is to send an email:
Create your email or choose one you set up earlier.
And that’s it!
It will look something like this:
The last thing to do is make the automation active and give it whirl!
Have you tried this automation recipe? Let us know how it turned out in the comments below 😉