In order to change the brand of LaunchKit to your own or that of your client, you can use the WordPress customizer for the theme currently in use.

By default, LaunchKit uses the Blocksy theme and you may access the Site Identity by clicking in the admin dashboard menu under “Appearance/Customize/Header/Logo” which will provide you the controls to switch out the LaunchKit logo for your own as well as the further refine the site branding including Site Title, Tagline, Icon and more.